I’m back to work after spending 12 glorious days at the NY State Fair – a high point of every year for me. Before I left, I posted a message to my subscribers asking if they are a victor or a victim of this economic downturn. I got a lot of response to that email.
Today, I’m posting the comments from one of my SuperStar subscribers, Dan Page. One of the things I like most about Dan is that he’s not just a talker, or a whiner – he’s a doer; an action man. The action people are the ones who are doing the best in these rough times. They try one thing. If it doesn’t work, they try another, and another and another until they have success. One of my favorite quotes is from Muhammad Ali: “I doesn’t matter that you were knocked down 68 times. The only thing that matters is that you stood up 69 times.”
So, here are Dan’s comments:
Good email. Hope all is well with you. Just had to respond with a short story that would be of interest to you.
I believe the underlying skill of knowing how to get publicity can permeate your life and provide you with insights & opportunities that the average “turtle” would never notice.
Here’s an example:
I was talking with a client of mine recently who does business with large internet publishers. He helps to monetize their websites by delivering advertisers who want to get in front of their audience. I asked him if any of his clients have subscriber lists that they are not monetizing to their advantage.
The short answer was “yes”.
So we reached out to one of them, and offered to clean up their list (unsubscribe, old email addresses, etc.) at NO COST. In return, I wanted to learn about their audience and put offers in front of them that would be of interest.
So we did just that.
I surveyed their list and asked them what they were interested in. One of the questions I asked was if they would be interested in learning about how to “Create and Sell iPhone Apps” (since this is such a hot topic now). An alluring percentage of people answered “yes”.
So I went out and found the top guy in the industry that teaches people how to “Create and Sell iPhone Apps”, and partnered with him.
We presented a webinar last Thursday eve on this very subject. Response was very impressive.
In the last four days (since the webinar) we’ve generated $19,000 in Gross sales ($66 per attendee) and expect to hit $30k – $40 by Friday, when we intend to shut it down.
I’m sharing this for two reasons.
1.) This is the exact same mindset I use when writing press releases. Thinking about what my audience wants. In the case of a press release, my “audience” is the reporter. In this case, my “audience” was (a) the list owner and (b) the subscriber. Just gave them what they wanted. Same skill as generating publicity. Just different audience.
Turtles don’t think that way.
2.) My (subscriber) audience is also interested in learning how to create their own business repairing iphones and other electronic gadgets. We are currently in the process of creating a monthly subscription product for them. We’ve recruited some gadget geeks to do the gadget repair part, and I will be doing the “how to create a business” part. This may very likely lend itself to an opportunity to promote a stellar publicity expert.
Know anybody that fits that description?
3.) The “How to Create and Sell iPhone Apps” webinar was so successful, I am taking it out on the road. Already have three list owners interested.
It’s me, Paul, again.
How’s that for taking action, being creative and not becoming a victim of the economy?
When I asked Dan for permission to reproduce his comments, he agreed and added this:
“ABC news called and is interested in doing a national story on my son’s ‘PopcornForHungryKids’ program. Bringing out a film crew and following him. We’ll see!”
You’ve got to love the guy.
If you’d like to get in touch with Dan, his email address is: email@example.com
Get the most reliable advice on how you can get massive publicity for your business at http://www.hartunian.com